PPC Case Study 2

ACHIEVED 900% ROAS CONSISTENTLY FOR A WOMEN'S POST SURGERY GARMENTS BRAND

(E-COMMERCE)

Location
USA
Ad Platform
Google Ads
Monthly Budget
$7,500
Goal
Increase ROAS

About The Business

One of our white label partners based in the United States has an online store for selling post-surgery garments for women. These products help women sculpt better results after plastic surgery. The online store has high-quality authentic Colombian fajas and accessories.

Requirements

The client wanted to increase the return on ad spend (ROAS) of the Google Ads campaigns. The ROAS at that time was 2.1x, and the client wanted to achieve it as higher as possible.

The Google Merchant Center account was suspended due to policy violations, and the Google Ads account was struggling for getting sales without Google shopping campaigns.

Solution

We assigned a dedicated account manager who was having the highest experience in the team. He reviewed the account, previously running campaigns, the nature of business, and the goal of advertising. He also did competitors’ research to deploy the best strategy to stay ahead of the competition.

How we did it

As the Google Merchant Center account was suspended due to policy violation, we tried to coordinate with the Google support team but didn’t get any success in getting that approved and hence there was no opportunity for Google shopping ads. We could do only Search campaigns that can drive the most relevant traffic to the online store.

We set up different search campaigns for each product category that targeted the specific keywords that had the highest buying potential. We allocated the budget as per the campaigns’ performance to achieve the highest results at the account level. Daily monitoring and the right optimization techniques improved the account performance consistently.

Recent Results (ROAS)

10.18
January 2022
10.19
February 2022
9.41
March 2022
9.71
April 2022
9.93
May 2022
10.16
June 2022

(Click to enlarge the image)

The screenshot is from Google Ads account overview page