Google display & video ads formats are widely used for reaching users based on their intent, interest, and the topics of content they are consuming on the internet. We can show our ads in banners and video formats on Google’s colossal partner network and YouTube. We can also place our ads on specific sites or channels, if they are part of Google’s display network.
How can we help?
We create different custom audiences based on the user’s intent, topics, and the websites/YouTube channels they visit. We also use Google’s In-market audience and affinity audience to target our display campaigns. We set up different campaigns with different audiences to effectively target users for different goals like awareness, consideration, and conversions.
- Well-structured campaigns setup
- Audience creation and management
- Placement level analysis
- Retargeting
- Daily analysis & optimization of campaigns
- Effective use of Google’s smart algorithm in our campaigns