INCREASED CONVERSION RATE FROM 1.78% TO 10.4% FOR A COURSE CREATOR PLATFORM
(LEAD GENERATION)
Location
USA
Ad Platform
Google Ads
Monthly Budget
$5,000
Goal
Increase conversion rate
About The Business
One of our white-label partners in the United States is the course creator platform. They hep businesses in the education niche to build, market, and sell their online courses using their platform.
They are a creator-friendly platform with a wide range of advanced features. They offer these features in competitive pricing when compared to their competitors.
Requirements
The business wanted to increase the conversion rate because the cost per acquisition needed to be more profitable. The client wanted to hire an experienced agency to manage this ad account because some established brands in this niche were already spending millions of dollars on advertising. There should be a precise strategy to beat the competition with a small budget.
Solution
We assigned a dedicated account manager who was one of the experience team members. He reviewed the account, previously running campaigns, the nature of business, and the goal of advertising. He also did competitors’ research to deploy the best strategy to stay ahead of the competition.
How we did it
We understood that we would be unable to beat the competition if we targeted TOF keywords like the best course creator platform. During our keyword research, we found that many users are searching for an alternative to our competitors, and there was a good search volume for these keywords.
We decided to target these keywords by creating specific landing pages that included how we were an alternative. By doing this, we got the most intended traffic to the website, and we started getting an increased conversion rate.
We sustained the results with ongoing optimization of ad campaigns and landing pages.
recent Results (conversion rate)
1.78%
April 2022
10.40%
May 2022
10.47%
June 2022
11.17%
July 2022
10.71%
August 2022
7.83%
September 2022
